---
title: "Wild Cloud - Marketing Manager"
summary: "Lead marketing efforts for Wild Cloud, making self-hosted infrastructure appealing and accessible to individuals and organizations seeking digital independence."
date: 2025-08-23
showDate: false
showWordCount: false
showReadingTime: false
---

{{< lead >}}
Drive authentic marketing strategies that communicate Wild Cloud's value proposition to diverse audiences while maintaining our commitment to ethical engagement and community-driven growth.
{{< /lead >}}

## Position Overview

The Civil Society Technology Foundation (CSTF) seeks a strategic Wild Cloud Marketing Manager to lead marketing efforts for our flagship self-hosted infrastructure platform. This role requires translating complex technical concepts into compelling value propositions for individuals and organizations seeking alternatives to centralized platforms.

Wild Cloud represents a practical path to digital self-determination through accessible, Kubernetes-based infrastructure that users can deploy and control themselves. Our Marketing Manager will help people understand why and how to reclaim control over their digital lives through self-hosting.

## About Wild Cloud

Wild Cloud empowers individuals, communities, and organizations to:

- **Host their own cloud services** with complete data and communication control
- **Reduce dependencies** on surveillance-based platforms and centralized infrastructure
- **Build technical capacity** through hands-on experience with self-hosted systems
- **Scale infrastructure** from minimal home setups to full organizational data centers
- **Participate in communities** of practice around independent infrastructure

The platform combines carefully selected open-source components into reference "stacks" that provide communication, productivity, intelligence, and development capabilities on user-controlled Kubernetes infrastructure.

## Primary Responsibilities

### Strategic Messaging & Positioning
- Develop compelling messaging that explains Wild Cloud's benefits to both technical and non-technical audiences
- Position Wild Cloud as the accessible entry point to self-hosting and digital independence
- Create messaging frameworks that address common concerns about complexity, cost, and maintenance
- Differentiate Wild Cloud from both centralized cloud services and other self-hosting solutions

### Target Audience Development
- Identify and understand key audience segments seeking alternatives to centralized platforms
- Develop detailed user personas for Wild Cloud adopters across different contexts and use cases
- Create audience-specific messaging and content strategies
- Build pathways for different audiences to discover and adopt Wild Cloud

### Content Marketing & Education
- Develop content strategies that demonstrate Wild Cloud's practical benefits through real-world examples
- Create case studies showcasing successful Wild Cloud deployments across different contexts
- Collaborate with education team to ensure marketing content supports learning pathways
- Produce content that addresses common questions and concerns about self-hosting

### Digital Presence & Community Growth
- Manage Wild Cloud's presence across appropriate digital platforms and communities
- Build organic growth through word-of-mouth and community advocacy
- Create strategies for reaching audiences on centralized platforms while demonstrating alternatives
- Foster authentic community discussions about self-hosting and digital independence

## Required Qualifications

- **Technology Marketing**: 3+ years of marketing experience with technical products, preferably infrastructure or developer tools
- **Complex Product Communication**: Proven ability to explain complex technical concepts to diverse audiences
- **Values Alignment**: Understanding of and commitment to digital rights, privacy, and technological self-determination
- **Community-Driven Marketing**: Experience with grassroots marketing, community building, and authentic engagement
- **Content Strategy**: Strong content marketing skills across multiple formats and platforms

## Preferred Qualifications

- **Self-Hosting Knowledge**: Familiarity with self-hosted infrastructure, home servers, or private cloud concepts
- **Open Source Community**: Experience marketing within open-source, privacy-focused, or digital rights communities
- **Technical Background**: Understanding of containerization, Kubernetes, or cloud infrastructure concepts
- **Alternative Tech Marketing**: Experience promoting alternatives to mainstream technology platforms
- **Visual Communication**: Ability to create diagrams, infographics, or visual content that explains technical concepts

## Key Target Audiences

### Primary Audiences
- **Privacy-conscious individuals** seeking alternatives to big tech platforms for personal data and communications
- **Small organizations** wanting independence from centralized services for data sovereignty and cost control
- **Tech-savvy families** interested in teaching digital literacy and self-sufficiency to their children
- **Remote teams** needing secure, self-controlled collaboration and communication tools

### Secondary Audiences
- **Educational institutions** seeking hands-on infrastructure learning opportunities
- **Community organizations** building shared digital resources and capabilities
- **Small businesses** looking to reduce dependency on subscription services and external platforms
- **Technical professionals** interested in contributing to meaningful open-source infrastructure projects

### Emerging Audiences
- **Developing regions** where centralized services are expensive or unreliable
- **Regulated industries** with strict data control and sovereignty requirements
- **Rural communities** building cooperative digital infrastructure
- **Digital rights advocates** seeking practical tools to demonstrate alternatives

## Marketing Philosophy & Approach

### Education-First Marketing
- Use marketing as an opportunity to teach about digital self-determination concepts
- Focus on building understanding rather than just awareness
- Address legitimate concerns about complexity and maintenance requirements honestly
- Integrate marketing efforts with educational content and learning resources

### Community-Driven Growth
- Amplify success stories and testimonials from actual Wild Cloud users
- Support community members in becoming advocates and educators
- Create peer-to-peer advocacy programs and referral systems
- Focus on organic growth through genuine utility rather than traditional advertising

### Transparent Value Proposition
- Be honest about Wild Cloud's benefits, limitations, and ideal use cases
- Help prospects understand whether Wild Cloud is right for their situation
- Provide clear comparisons with alternatives including both centralized and self-hosted options
- Maintain accountability to user experience and avoid overpromising

### Practical Demonstration
- Show Wild Cloud in action rather than just describing features
- Create demonstrations that highlight real-world use cases and benefits
- Use before/after scenarios to illustrate the impact of digital self-determination
- Focus on outcomes and user empowerment rather than technical features

## Key Marketing Initiatives

### Content & Storytelling
- **User Success Stories**: Document journeys from centralized platforms to Wild Cloud independence
- **Comparison Content**: Honest assessments of Wild Cloud vs. alternatives across different use cases
- **Educational Content**: "Why self-host?" materials that build understanding of the value proposition
- **Technical Demystification**: Content that makes infrastructure concepts approachable

### Community Building
- **Wild Cloud User Groups**: Support local and online communities of Wild Cloud operators
- **Contribution Programs**: Pathways for users to contribute back to the project
- **Mentorship Networks**: Connect experienced users with newcomers
- **Showcase Events**: Demonstrations and presentations at relevant conferences and meetups

### Partnership Development
- **Educational Partnerships**: Collaborations with schools, libraries, and community organizations
- **Technology Partnerships**: Relationships with complementary open-source projects
- **Advocacy Partnerships**: Connections with digital rights and privacy organizations
- **Hardware Partnerships**: Relationships with hardware vendors serving self-hosting markets

## Success Metrics

- **Adoption Growth**: Increase in Wild Cloud deployments and active user community
- **Educational Impact**: Users successfully transitioning from centralized platforms to self-hosting
- **Community Health**: Active user forums, contribution levels, and peer support
- **Content Effectiveness**: Engagement with educational content and successful user onboarding
- **Awareness Quality**: Growth in informed interest rather than just general awareness
- **User Satisfaction**: Positive feedback from Wild Cloud operators and community members

## Organizational Alignment

This role requires deep alignment with CSTF principles:

- **Healthy Ecosystems Win**: Success measured by genuine utility to users, not vanity metrics
- **Tools Over Policy**: Focus on practical solutions rather than advocacy or policy positions
- **Critical Adoption over Blind Use**: Help prospects make informed decisions about self-hosting
- **Self-determination by Design**: Ensure marketing respects user autonomy and informed consent
- **Transparent Governance**: Maintain open communication about Wild Cloud development and decision-making

## Compensation & Structure

This is a volunteer leadership position with the Civil Society Technology Foundation. As the Wild Cloud project grows and secures funding, this role may transition to a paid position based on organizational capacity and project success.

## How to Apply

CSTF seeks marketers who understand both the technical value and social importance of self-hosted infrastructure. We welcome applications from individuals who can bridge the gap between complex technology and practical user benefits while maintaining ethical marketing standards.

To express interest in this position:

1. Join our community at [forum.civilsociety.dev](https://forum.civilsociety.dev)
2. Review the [Wild Cloud project](https://mywildcloud.org) and our [principles](/about/) to understand our approach
3. Introduce yourself as a reply to [this forum post](https://forum.civilsociety.dev/t/seeking-wild-cloud-marketing-manager/27/1) (or message the post's author) and share your vision for marketing self-hosted infrastructure to diverse audiences

We operate with transparent, distributed governance and welcome collaborative input on marketing strategy and ethical communication practices.

## Contact

For questions about this position or Wild Cloud marketing initiatives, [reply to this forum post](https://forum.civilsociety.dev/t/seeking-wild-cloud-marketing-manager/27/1).

Join us in making digital self-determination accessible and appealing to everyone who values control over their digital lives.