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title: "Wild Cloud - Marketing Manager"
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summary: "Lead marketing efforts for Wild Cloud, making self-hosted infrastructure appealing and accessible to individuals and organizations seeking digital independence."
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date: 2025-08-23
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{{< lead >}}
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Drive authentic marketing strategies that communicate Wild Cloud's value proposition to diverse audiences while maintaining our commitment to ethical engagement and community-driven growth.
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{{< /lead >}}
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## Position Overview
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The Civil Society Technology Foundation (CSTF) seeks a strategic Wild Cloud Marketing Manager to lead marketing efforts for our flagship self-hosted infrastructure platform. This role requires translating complex technical concepts into compelling value propositions for individuals and organizations seeking alternatives to centralized platforms.
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Wild Cloud represents a practical path to digital self-determination through accessible, Kubernetes-based infrastructure that users can deploy and control themselves. Our Marketing Manager will help people understand why and how to reclaim control over their digital lives through self-hosting.
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## About Wild Cloud
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Wild Cloud empowers individuals, communities, and organizations to:
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- **Host their own cloud services** with complete data and communication control
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- **Reduce dependencies** on surveillance-based platforms and centralized infrastructure
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- **Build technical capacity** through hands-on experience with self-hosted systems
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- **Scale infrastructure** from minimal home setups to full organizational data centers
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- **Participate in communities** of practice around independent infrastructure
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The platform combines carefully selected open-source components into reference "stacks" that provide communication, productivity, intelligence, and development capabilities on user-controlled Kubernetes infrastructure.
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## Primary Responsibilities
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### Strategic Messaging & Positioning
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- Develop compelling messaging that explains Wild Cloud's benefits to both technical and non-technical audiences
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- Position Wild Cloud as the accessible entry point to self-hosting and digital independence
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- Create messaging frameworks that address common concerns about complexity, cost, and maintenance
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- Differentiate Wild Cloud from both centralized cloud services and other self-hosting solutions
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### Target Audience Development
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- Identify and understand key audience segments seeking alternatives to centralized platforms
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- Develop detailed user personas for Wild Cloud adopters across different contexts and use cases
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- Create audience-specific messaging and content strategies
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- Build pathways for different audiences to discover and adopt Wild Cloud
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### Content Marketing & Education
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- Develop content strategies that demonstrate Wild Cloud's practical benefits through real-world examples
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- Create case studies showcasing successful Wild Cloud deployments across different contexts
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- Collaborate with education team to ensure marketing content supports learning pathways
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- Produce content that addresses common questions and concerns about self-hosting
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### Digital Presence & Community Growth
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- Manage Wild Cloud's presence across appropriate digital platforms and communities
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- Build organic growth through word-of-mouth and community advocacy
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- Create strategies for reaching audiences on centralized platforms while demonstrating alternatives
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- Foster authentic community discussions about self-hosting and digital independence
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## Required Qualifications
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- **Technology Marketing**: 3+ years of marketing experience with technical products, preferably infrastructure or developer tools
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- **Complex Product Communication**: Proven ability to explain complex technical concepts to diverse audiences
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- **Values Alignment**: Understanding of and commitment to digital rights, privacy, and technological self-determination
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- **Community-Driven Marketing**: Experience with grassroots marketing, community building, and authentic engagement
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- **Content Strategy**: Strong content marketing skills across multiple formats and platforms
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## Preferred Qualifications
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- **Self-Hosting Knowledge**: Familiarity with self-hosted infrastructure, home servers, or private cloud concepts
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- **Open Source Community**: Experience marketing within open-source, privacy-focused, or digital rights communities
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- **Technical Background**: Understanding of containerization, Kubernetes, or cloud infrastructure concepts
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- **Alternative Tech Marketing**: Experience promoting alternatives to mainstream technology platforms
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- **Visual Communication**: Ability to create diagrams, infographics, or visual content that explains technical concepts
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## Key Target Audiences
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### Primary Audiences
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- **Privacy-conscious individuals** seeking alternatives to big tech platforms for personal data and communications
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- **Small organizations** wanting independence from centralized services for data sovereignty and cost control
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- **Tech-savvy families** interested in teaching digital literacy and self-sufficiency to their children
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- **Remote teams** needing secure, self-controlled collaboration and communication tools
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### Secondary Audiences
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- **Educational institutions** seeking hands-on infrastructure learning opportunities
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- **Community organizations** building shared digital resources and capabilities
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- **Small businesses** looking to reduce dependency on subscription services and external platforms
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- **Technical professionals** interested in contributing to meaningful open-source infrastructure projects
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### Emerging Audiences
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- **Developing regions** where centralized services are expensive or unreliable
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- **Regulated industries** with strict data control and sovereignty requirements
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- **Rural communities** building cooperative digital infrastructure
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- **Digital rights advocates** seeking practical tools to demonstrate alternatives
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## Marketing Philosophy & Approach
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### Education-First Marketing
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- Use marketing as an opportunity to teach about digital self-determination concepts
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- Focus on building understanding rather than just awareness
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- Address legitimate concerns about complexity and maintenance requirements honestly
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- Integrate marketing efforts with educational content and learning resources
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### Community-Driven Growth
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- Amplify success stories and testimonials from actual Wild Cloud users
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- Support community members in becoming advocates and educators
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- Create peer-to-peer advocacy programs and referral systems
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- Focus on organic growth through genuine utility rather than traditional advertising
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### Transparent Value Proposition
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- Be honest about Wild Cloud's benefits, limitations, and ideal use cases
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- Help prospects understand whether Wild Cloud is right for their situation
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- Provide clear comparisons with alternatives including both centralized and self-hosted options
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- Maintain accountability to user experience and avoid overpromising
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### Practical Demonstration
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- Show Wild Cloud in action rather than just describing features
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- Create demonstrations that highlight real-world use cases and benefits
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- Use before/after scenarios to illustrate the impact of digital self-determination
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- Focus on outcomes and user empowerment rather than technical features
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## Key Marketing Initiatives
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### Content & Storytelling
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- **User Success Stories**: Document journeys from centralized platforms to Wild Cloud independence
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- **Comparison Content**: Honest assessments of Wild Cloud vs. alternatives across different use cases
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- **Educational Content**: "Why self-host?" materials that build understanding of the value proposition
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- **Technical Demystification**: Content that makes infrastructure concepts approachable
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### Community Building
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- **Wild Cloud User Groups**: Support local and online communities of Wild Cloud operators
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- **Contribution Programs**: Pathways for users to contribute back to the project
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- **Mentorship Networks**: Connect experienced users with newcomers
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- **Showcase Events**: Demonstrations and presentations at relevant conferences and meetups
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### Partnership Development
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- **Educational Partnerships**: Collaborations with schools, libraries, and community organizations
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- **Technology Partnerships**: Relationships with complementary open-source projects
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- **Advocacy Partnerships**: Connections with digital rights and privacy organizations
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- **Hardware Partnerships**: Relationships with hardware vendors serving self-hosting markets
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## Success Metrics
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- **Adoption Growth**: Increase in Wild Cloud deployments and active user community
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- **Educational Impact**: Users successfully transitioning from centralized platforms to self-hosting
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- **Community Health**: Active user forums, contribution levels, and peer support
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- **Content Effectiveness**: Engagement with educational content and successful user onboarding
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- **Awareness Quality**: Growth in informed interest rather than just general awareness
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- **User Satisfaction**: Positive feedback from Wild Cloud operators and community members
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## Organizational Alignment
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This role requires deep alignment with CSTF principles:
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- **Healthy Ecosystems Win**: Success measured by genuine utility to users, not vanity metrics
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- **Tools Over Policy**: Focus on practical solutions rather than advocacy or policy positions
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- **Critical Adoption over Blind Use**: Help prospects make informed decisions about self-hosting
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- **Self-determination by Design**: Ensure marketing respects user autonomy and informed consent
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- **Transparent Governance**: Maintain open communication about Wild Cloud development and decision-making
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## Compensation & Structure
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This is a volunteer leadership position with the Civil Society Technology Foundation. As the Wild Cloud project grows and secures funding, this role may transition to a paid position based on organizational capacity and project success.
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## How to Apply
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CSTF seeks marketers who understand both the technical value and social importance of self-hosted infrastructure. We welcome applications from individuals who can bridge the gap between complex technology and practical user benefits while maintaining ethical marketing standards.
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To express interest in this position:
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1. Join our community at [forum.civilsociety.dev](https://forum.civilsociety.dev)
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2. Review the [Wild Cloud project](https://mywildcloud.org) and our [principles](/about/) to understand our approach
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3. Introduce yourself as a reply to [this forum post](https://forum.civilsociety.dev/t/seeking-wild-cloud-marketing-manager/27/1) (or message the post's author) and share your vision for marketing self-hosted infrastructure to diverse audiences
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We operate with transparent, distributed governance and welcome collaborative input on marketing strategy and ethical communication practices.
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## Contact
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For questions about this position or Wild Cloud marketing initiatives, [reply to this forum post](https://forum.civilsociety.dev/t/seeking-wild-cloud-marketing-manager/27/1).
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Join us in making digital self-determination accessible and appealing to everyone who values control over their digital lives.
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