civilsociety-dev/content/contribute/positions/wild-cloud-marketing.md

title, summary, date, showDate, showWordCount, showReadingTime

title	summary	date	showDate	showWordCount	showReadingTime
Wild Cloud - Marketing Manager	Lead marketing efforts for Wild Cloud, making self-hosted infrastructure appealing and accessible to individuals and organizations seeking digital independence.	2025-08-23	false	false	false

{{< lead >}} Drive authentic marketing strategies that communicate Wild Cloud's value proposition to diverse audiences while maintaining our commitment to ethical engagement and community-driven growth. {{< /lead >}}

Position Overview

The Civil Society Technology Foundation (CSTF) seeks a strategic Wild Cloud Marketing Manager to lead marketing efforts for our flagship self-hosted infrastructure platform. This role requires translating complex technical concepts into compelling value propositions for individuals and organizations seeking alternatives to centralized platforms.

Wild Cloud represents a practical path to digital self-determination through accessible, Kubernetes-based infrastructure that users can deploy and control themselves. Our Marketing Manager will help people understand why and how to reclaim control over their digital lives through self-hosting.

About Wild Cloud

Wild Cloud empowers individuals, communities, and organizations to:

• Host their own cloud services with complete data and communication control
• Reduce dependencies on surveillance-based platforms and centralized infrastructure
• Build technical capacity through hands-on experience with self-hosted systems
• Scale infrastructure from minimal home setups to full organizational data centers
• Participate in communities of practice around independent infrastructure

The platform combines carefully selected open-source components into reference "stacks" that provide communication, productivity, intelligence, and development capabilities on user-controlled Kubernetes infrastructure.

Primary Responsibilities

Strategic Messaging & Positioning

• Develop compelling messaging that explains Wild Cloud's benefits to both technical and non-technical audiences
• Position Wild Cloud as the accessible entry point to self-hosting and digital independence
• Create messaging frameworks that address common concerns about complexity, cost, and maintenance
• Differentiate Wild Cloud from both centralized cloud services and other self-hosting solutions

Target Audience Development

• Identify and understand key audience segments seeking alternatives to centralized platforms
• Develop detailed user personas for Wild Cloud adopters across different contexts and use cases
• Create audience-specific messaging and content strategies
• Build pathways for different audiences to discover and adopt Wild Cloud

Content Marketing & Education

• Develop content strategies that demonstrate Wild Cloud's practical benefits through real-world examples
• Create case studies showcasing successful Wild Cloud deployments across different contexts
• Collaborate with education team to ensure marketing content supports learning pathways
• Produce content that addresses common questions and concerns about self-hosting

Digital Presence & Community Growth

• Manage Wild Cloud's presence across appropriate digital platforms and communities
• Build organic growth through word-of-mouth and community advocacy
• Create strategies for reaching audiences on centralized platforms while demonstrating alternatives
• Foster authentic community discussions about self-hosting and digital independence

Required Qualifications

• Technology Marketing: 3+ years of marketing experience with technical products, preferably infrastructure or developer tools
• Complex Product Communication: Proven ability to explain complex technical concepts to diverse audiences
• Values Alignment: Understanding of and commitment to digital rights, privacy, and technological self-determination
• Community-Driven Marketing: Experience with grassroots marketing, community building, and authentic engagement
• Content Strategy: Strong content marketing skills across multiple formats and platforms

Preferred Qualifications

• Self-Hosting Knowledge: Familiarity with self-hosted infrastructure, home servers, or private cloud concepts
• Open Source Community: Experience marketing within open-source, privacy-focused, or digital rights communities
• Technical Background: Understanding of containerization, Kubernetes, or cloud infrastructure concepts
• Alternative Tech Marketing: Experience promoting alternatives to mainstream technology platforms
• Visual Communication: Ability to create diagrams, infographics, or visual content that explains technical concepts

Key Target Audiences

Primary Audiences

• Privacy-conscious individuals seeking alternatives to big tech platforms for personal data and communications
• Small organizations wanting independence from centralized services for data sovereignty and cost control
• Tech-savvy families interested in teaching digital literacy and self-sufficiency to their children
• Remote teams needing secure, self-controlled collaboration and communication tools

Secondary Audiences

• Educational institutions seeking hands-on infrastructure learning opportunities
• Community organizations building shared digital resources and capabilities
• Small businesses looking to reduce dependency on subscription services and external platforms
• Technical professionals interested in contributing to meaningful open-source infrastructure projects

Emerging Audiences

• Developing regions where centralized services are expensive or unreliable
• Regulated industries with strict data control and sovereignty requirements
• Rural communities building cooperative digital infrastructure
• Digital rights advocates seeking practical tools to demonstrate alternatives

Marketing Philosophy & Approach

Education-First Marketing

• Use marketing as an opportunity to teach about digital self-determination concepts
• Focus on building understanding rather than just awareness
• Address legitimate concerns about complexity and maintenance requirements honestly
• Integrate marketing efforts with educational content and learning resources

Community-Driven Growth

• Amplify success stories and testimonials from actual Wild Cloud users
• Support community members in becoming advocates and educators
• Create peer-to-peer advocacy programs and referral systems
• Focus on organic growth through genuine utility rather than traditional advertising

Transparent Value Proposition

• Be honest about Wild Cloud's benefits, limitations, and ideal use cases
• Help prospects understand whether Wild Cloud is right for their situation
• Provide clear comparisons with alternatives including both centralized and self-hosted options
• Maintain accountability to user experience and avoid overpromising

Practical Demonstration

• Show Wild Cloud in action rather than just describing features
• Create demonstrations that highlight real-world use cases and benefits
• Use before/after scenarios to illustrate the impact of digital self-determination
• Focus on outcomes and user empowerment rather than technical features

Key Marketing Initiatives

Content & Storytelling

• User Success Stories: Document journeys from centralized platforms to Wild Cloud independence
• Comparison Content: Honest assessments of Wild Cloud vs. alternatives across different use cases
• Educational Content: "Why self-host?" materials that build understanding of the value proposition
• Technical Demystification: Content that makes infrastructure concepts approachable

Community Building

• Wild Cloud User Groups: Support local and online communities of Wild Cloud operators
• Contribution Programs: Pathways for users to contribute back to the project
• Mentorship Networks: Connect experienced users with newcomers
• Showcase Events: Demonstrations and presentations at relevant conferences and meetups

Partnership Development

• Educational Partnerships: Collaborations with schools, libraries, and community organizations
• Technology Partnerships: Relationships with complementary open-source projects
• Advocacy Partnerships: Connections with digital rights and privacy organizations
• Hardware Partnerships: Relationships with hardware vendors serving self-hosting markets

Success Metrics

• Adoption Growth: Increase in Wild Cloud deployments and active user community
• Educational Impact: Users successfully transitioning from centralized platforms to self-hosting
• Community Health: Active user forums, contribution levels, and peer support
• Content Effectiveness: Engagement with educational content and successful user onboarding
• Awareness Quality: Growth in informed interest rather than just general awareness
• User Satisfaction: Positive feedback from Wild Cloud operators and community members

Organizational Alignment

This role requires deep alignment with CSTF principles:

• Healthy Ecosystems Win: Success measured by genuine utility to users, not vanity metrics
• Tools Over Policy: Focus on practical solutions rather than advocacy or policy positions
• Critical Adoption over Blind Use: Help prospects make informed decisions about self-hosting
• Self-determination by Design: Ensure marketing respects user autonomy and informed consent
• Transparent Governance: Maintain open communication about Wild Cloud development and decision-making

Compensation & Structure

This is a volunteer leadership position with the Civil Society Technology Foundation. As the Wild Cloud project grows and secures funding, this role may transition to a paid position based on organizational capacity and project success.

How to Apply

CSTF seeks marketers who understand both the technical value and social importance of self-hosted infrastructure. We welcome applications from individuals who can bridge the gap between complex technology and practical user benefits while maintaining ethical marketing standards.

To express interest in this position:

1. Join our community at forum.civilsociety.dev
2. Review the Wild Cloud project and our principles to understand our approach
3. Introduce yourself as a reply to this forum post (or message the post's author) and share your vision for marketing self-hosted infrastructure to diverse audiences

We operate with transparent, distributed governance and welcome collaborative input on marketing strategy and ethical communication practices.

Contact

For questions about this position or Wild Cloud marketing initiatives, reply to this forum post.

Join us in making digital self-determination accessible and appealing to everyone who values control over their digital lives.